Intrade Featuring Malaysia Fashion Week 2016

Malaysia External Trade Development Corporation (MATRADE) announced that its signature event INTRADE 2016 featuring Malaysia Fashion Week (MFW) is set to take centre stage from 2 to 5 November 2016. Organised by MATRADE and STYLO International, the third edition of the event is set to host hundreds of local players in the fashion industry and lifestyle industry as well as buyers from around the world. The highly anticipated B2B fashion event will be showcasing a dedicated fashion and lifestyle exhibition (INTRADE) interspersed with fashion shows and gala events (MFW).


The launch marks the opening registration for local companies supplying fashion accessories, footwear, cosmetics, textile and other lifestyle related products to participate in this annual event. Last year there were visitors from over 50 countries, and this year have targeted to have 300 exhibition booths to fill a space spanning over 10,000 square meters. Since 2014, INTRADE featuring MFW has been making headlines and is focused on boosting the Malaysian fashion and lifestyle industry. The event is an initiative to provide a marketing platform to present local fashion brands to international buyers whilst aspiring to elevate Malaysia’s status as a major fashion hub in ASEAN and beyond.


This year, INTRADE featuring MFW will be themed as MODESTYLE (muslimwear) and Inclusivity – a continuation from last year’s theme. The theme was adopted to give a strong emphasis on Malaysia’s diverse culture that is made up of various races namely Malay, Chinese, Indian, Peranakan and the ethnics from Sabah and Sarawak among others. Another continuation key component of this fashion event will be a dedicated Muslimah fashion pavilion titled MODESTYLE which brings together a large collection of Muslimah fashion by designers from Malaysia, Indonesia, Brunei, the Middle East and others.


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