The Grand Opening of MERCEDES – BENZ STYLO Fashion Grand Prix KL 2013, themed “Mannequin Fantasies” saw the usual glitzy and glamorous event at the brand new, urban-inspired hotel, Aloft Kuala Lumpur Sentral, on Sunday night. The much-anticipated week-long festival simultaneously launched the impending Asia Fashion Week (AFW) and the Rainforest Fashion Initiative (RFI) on the same night. Presented by Mercedes – Benz and Starwood Hotels & Resorts, together with STYLO International, one of the country’s biggest fashion event kicked off, debuting top designers from 7 Asian countries besides Malaysia, namely Japan, China, Taiwan, Thailand, Philippines, Singapore and Indonesia.

 

The show began with a ribbon-cutting ceremony led by the Minister of Tourism, YB Datuk Seri Ng Yen Yen, show designer extraordinaire Dato’ Professor Jimmy Choo, together with partners from Mercedes – Benz Malaysia, Stylo International and sponsors (Ireka Properties, Carlsberg Brewery Malaysia, Visa, Petronas Motorsports, Asia Fashion Inc, Aloft Kuala Lumpur Sentral, A Cut Above, Intraceuticals, and Shu Uemura).  The night also witnessed the Mercedes – Benz STYLO Fashion Lifetime Achievement Award presented to YB Datuk Seri Ng Yen Yen by Dato’ Professor Jimmy Choo for her contributions to the country’s fashion industry.

 

President and CEO of Mercedes – Benz Malaysia, Roland Folger, also said, “We want to elevate the Malaysian fashion industry internationally, not just with our World Fashion Exchange but also the upcoming Asia Fashion Week & Rainforest Fashion Initiative. We want to put Malaysia on the Top 10 best fashion week’s list. The Asia Fashion Week & Rainforest Fashion Initiative, which will debut in KL later this year, is set to be the largest and most prestigious trade-focused event that will subsequently travel around Asia. The highlight of the evening was the AFW designers’ fashion showcase featuring S Nine from Hong Kong, Indonesian representative Sapto Djojokartik, Eric Delos Santos from Philippines, and Malaysian representatives Alvin Tay and Justin Yap of MODA, Kashfi Zulkiffli of YODA, and Amir Luqman and Ezuwan Ismail of BDA. The guests were also entertained by a breathtaking pop-up art segment mimicking the rainforest under the Rainforest Fashion Initiative with a showcase of fabrics body paint from Edric Ong and Jendela KL.

 

 

 

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